How to Build Audience Segments with Copilot
Create audience segments in your IDE with Copilot and ToolRouter. Ad targeting for technical products.
Tool
Copilot creates personas within your development workflow where they can immediately inform product decisions and implementation priorities. Generate user personas alongside your code, export them as structured JSON for your CRM or marketing automation tools, and reference persona data directly in your product documentation and design system. This tight integration between persona generation and development means insights flow into code rather than sitting in a slide deck that nobody references after the initial meeting.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
Steps
Once connected (see setup above), use the Persona Generator tool:
- In Copilot Chat: "Build audience segments for our developer tool with targeting parameters"
- Copilot generates structured segments with interests, job titles, and messaging hooks
- Ask: "Export these as a CSV I can upload to our ad platform"
Example Prompt
Try this with Copilot using the Persona Generator tool
Create audience segments for our API monitoring tool. Target segments should include DevOps engineers, SREs, and engineering managers with different messaging.
Tips
- Technical audience segments benefit from specific job title and skill-based targeting
- Export segments as structured data for direct import into your marketing stack