How to Monitor Brand Mentions with OpenClaw
Automate brand mention monitoring with OpenClaw and ToolRouter. Scheduled brand intelligence at scale.
Tool
OpenClaw schedules brand mention monitoring to run automatically, delivering structured intelligence on a recurring basis without manual intervention. Monitor multiple brands or keywords simultaneously and route the results to your CRM, Slack, or reporting systems.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Brand Mentions AI tool:
- Set up a recurring monitoring task: "Monitor [brand] mentions every Monday morning"
- OpenClaw calls Brand Mentions AI on schedule and returns results
- Configure alerts for high-priority mention types — negative sentiment, high-authority sources
- Route the weekly report to your team's Slack channel or email list
Example Prompt
Try this with OpenClaw using the Brand Mentions AI tool
Set up weekly monitoring for "Stackly" brand mentions. Every Monday, pull the past 7 days of mentions, group by sentiment and source type, and post a summary to our Slack #brand-intelligence channel.
Tips
- Monitor your brand name, product names, and key executive names separately
- Set up competitor monitoring on the same schedule to compare brand share of voice
- Use historical mention data to build a brand sentiment trend line over time