How to Monitor Brand Mentions with Claude
Track brand mentions with Claude and ToolRouter. Real-time web monitoring for your company name.
Tool
Claude turns brand monitoring into an interactive intelligence session. Pull mentions and Claude analyzes the sentiment, highlights the most significant references, and flags anything that needs immediate attention. Ask follow-up questions like "which mentions are from high-authority sites?" or "what themes are emerging in how people describe us?" to dig deeper.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Brand Mentions AI tool:
- Ask Claude: "Monitor mentions of [your brand name] using the brand-mentions-ai tool"
- Claude returns a list of mentions with source, context, and sentiment
- Ask: "Which mentions are negative or need a response?"
- Claude highlights priority items and suggests how to respond to each one
Example Prompt
Try this with Claude using the Brand Mentions AI tool
Monitor online mentions of "Stackly" from the past week. Group them by sentiment and highlight any that need a response — negative reviews, questions, or press coverage worth engaging with.
Tips
- Run monitoring before a product launch to establish a baseline for post-launch comparison
- Ask Claude to draft response templates for common mention types — complaints, questions, praise
- Compare mentions week-over-week to spot sudden spikes that might signal a PR moment or crisis