Extract Brand Colors and Typography from Websites
Automatically extract the complete color palette and typography stack from any website to understand or replicate a brand's visual identity.
Extract Brand Guidelines from Existing Assets
Reverse-engineer brand guidelines from a live website when no formal style guide exists or when the existing one is outdated.
ToolMany companies operate without formal brand guidelines, or their guidelines are buried in a PDF from three years ago that no longer matches reality. When designers, developers, or agencies need to work with the brand, they end up eyeballing colors and guessing at font sizes.
ToolRouter's extract_brand skill solves this by treating the live website as the source of truth. It extracts the actual colors, fonts, spacing patterns, and visual hierarchy being used in production, then presents them in a structured format that serves as a de facto brand guide.
This is a game-changer for agencies onboarding new clients who say "just match our website," for internal teams who need to document what actually exists, and for companies going through a brand refresh who need a clear picture of the current state before planning changes. The extracted data can serve as the foundation for a formal brand guide or as a quick reference for anyone who needs to stay on-brand.
Agent Guides
Claude
- Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Ask Claude: "Extract brand guidelines from clientsite.com using the brand-extract tool"
- Claude scans the site and returns a structured breakdown of all brand elements
ChatGPT
- Configure ToolRouter in ChatGPT
- Ask: "Extract the brand elements from clientsite.com and create a style guide"
- ChatGPT extracts colors, fonts, and visual patterns from the live site
Copilot
- Add ToolRouter to Copilot MCP config
- Ask: "Extract brand guidelines from clientsite.com"
- Review the structured brand data inline
OpenClaw
- Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Ask: "Extract brand guidelines from clientsite.com"
- OpenClaw scans the site and returns structured brand element data
Related Use Cases
Analyze a Competitor's Brand Identity Elements
Reverse-engineer a competitor's brand identity by extracting their visual and messaging elements from their web presence.
Check Brand Consistency Across Web Properties
Audit brand consistency by extracting and comparing visual identity elements across multiple web properties and subdomains.
Analyze How a Brand Is Perceived Online
Assess brand perception by extracting messaging, tone, and positioning signals from a brand's web presence.