Tools / App Store ASO / Use Cases / Research Category Keywords

Research Category Keywords

Discover high-value keywords within your App Store category and find untapped search terms to target.

Quick answer: Use the App Store ASO tool through ToolRouter to research category keywords directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

App Store ASO

Every app category has a universe of search terms that users type when looking for apps like yours. Some are obvious and highly competitive. Others are niche, less competitive, and surprisingly high-volume. Category keyword research maps out this landscape so you can make informed decisions about which terms to target.

The analyze_keywords skill scans the keyword landscape within your category, surfacing terms you may not have considered. It evaluates each keyword by search volume, competition level, and relevance to your app, giving you a prioritized list of opportunities. The most valuable finds are often long-tail keywords that your competitors overlook -- terms like "meal prep planner for families" instead of just "meal planner" -- where you can realistically reach the top positions and capture motivated users.

How to research category keywords with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude brings deep analytical reasoning to App Store Optimization, helping you explore keyword opportunities through iterative conversation. Ask Claude to chain multiple ASO checks together -- analyzing your listing, comparing against competitors, and generating optimized copy in a single session. Its ability to reason through trade-offs between keyword volume, competition, and brand alignment makes it ideal for crafting high-impact title and subtitle combinations.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to research category keywords with Claude

Once connected (see setup above), use the App Store ASO tool:

Ask Claude: "Research keywords in my app category using appstore-aso" and describe your app and category
Claude returns a keyword landscape with volume, competition, and opportunity scores
Filter for keywords with high volume and low competition
Add the best opportunities to your target keyword list

Example prompt for Claude

Try this with Claude using the App Store ASO tool

Research all relevant keywords in the Health & Fitness category for a yoga app. I want to find hidden gems with decent volume and low competition.

Tips for Claude

Start broad and then drill into subcategories for niche opportunities
Ask Claude to segment keywords by user intent: learning, buying, comparing
Long-tail keywords often convert better even with lower search volume

ChatGPT makes App Store Optimization accessible by explaining keyword strategies in clear, actionable language. It excels at generating multiple listing copy variants with detailed reasoning for each choice, making it easy to present options to stakeholders. Use it to produce comprehensive ASO reports that break down search volume data, competitive positioning, and recommended changes into a format anyone on your team can understand.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to research category keywords with ChatGPT

Once connected (see setup above), use the App Store ASO tool:

Ask: "Find keyword opportunities in my App Store category" and describe your app
ChatGPT returns categorized keyword opportunities
Request: "Which of these keywords would be easiest to rank for?"
Build your keyword strategy around the best opportunities

Example prompt for ChatGPT

Try this with ChatGPT using the App Store ASO tool

Explore keyword opportunities in the Education category for a kids math app. Find terms parents would search for.

Tips for ChatGPT

ChatGPT can explain the search intent behind different keyword clusters
Ask for seasonal keywords that spike during back-to-school or holiday periods
Request localized keyword research for international markets

Copilot integrates ASO workflows directly into your development environment, letting you optimize App Store listings without switching tools. Keep your listing metadata version-controlled alongside your code and update keywords as part of your release pipeline. Copilot is especially powerful for developer tools and technical apps where you already understand the search behavior of your target audience.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to research category keywords with Copilot

Once connected (see setup above), use the App Store ASO tool:

In Copilot Chat: "Research category keywords for my app using appstore-aso"
Copilot returns keyword opportunities with data
Ask: "Export the top 50 keywords as structured data"
Integrate the keyword list into your ASO tracking system

Example prompt for Copilot

Try this with Copilot using the App Store ASO tool

Find keyword opportunities in the Developer Tools category. I want terms that iOS developers search for.

Tips for Copilot

Export keyword data for integration with your analytics pipeline
Copilot can help you build keyword research into your release planning workflow
Cross-reference with actual App Store search suggestions for validation

OpenClaw streamlines App Store Optimization into efficient, repeatable workflows that scale across multiple apps and markets. Run keyword research, listing analysis, and competitive scans in sequence to build a complete ASO picture in one session. Its batch-oriented approach is particularly effective for agencies and teams managing portfolios of apps that all need regular keyword and listing updates.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to research category keywords with OpenClaw

Once connected (see setup above), use the App Store ASO tool:

Ask OpenClaw: "Research keywords in my app category"
OpenClaw returns keyword opportunities ranked by potential
Identify the best targets for your next optimization
Add top keywords to your tracking list

Example prompt for OpenClaw

Try this with OpenClaw using the App Store ASO tool

Explore keyword opportunities in the Productivity category for a note-taking app. Focus on terms with medium volume and low competition.

Tips for OpenClaw

Revisit category keyword research quarterly as new terms emerge
Combine high-volume head terms with specific long-tail keywords for balanced coverage
Look for rising trends that competitors have not targeted yet

Frequently Asked Questions

How do I research category keywords with an AI assistant?

Discover high-value keywords within your App Store category and find untapped search terms to target. Connect the App Store ASO tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Research keywords in my app category using appstore-aso" and describe your app and category Claude returns a keyword landscape with volume, competition, and opportunity scores

Which AI assistants can research category keywords?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all research category keywords using the App Store ASO tool through ToolRouter, with no API keys or coding required.

What does the App Store ASO tool do?

Optimize your iOS app store presence with keyword research, listing optimization, ranking tracking, and competitor analysis.

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Related Workflows

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