How to Design a Virtual Influencer Character with OpenClaw
Design a virtual influencer character with OpenClaw and ToolRouter. Build a fully defined AI persona ready to generate consistent content across platforms.
Tool
Build a fully defined AI influencer persona — appearance, personality, and backstory — ready for consistent content production. OpenClaw is useful when you're building multiple character concepts across several campaigns and need each definition stored in a consistent schema.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the AI Influencer Creator tool:
- Define the character schema — required fields, brand constraints, and output format — before generating the first concept.
- Run `create_influencer` with `ai-influencer-creator` for each campaign character with the schema locked.
- Review each character against the brand brief and flag any that don't meet positioning requirements.
- Export all character definitions in the shared schema for use by the content team.
Example Prompt
Try this with OpenClaw using the AI Influencer Creator tool
Use ai-influencer-creator to generate 3 distinct virtual influencer concepts for a luxury travel brand. Each should target a different traveller archetype (adventure, wellness, cultural). Return each character in a structured spec with appearance, personality, and content topics.
Tips
- Define the schema fields before generating — it prevents inconsistent outputs across multiple character concepts.
- Run all concepts in one session so OpenClaw maintains style and tone consistency across the set.
- Flag the strongest and weakest concept before client review so the conversation starts with a clear recommendation.