Tools / Ad Library Search / Use Cases / Find Successful Ad Formats

Find Successful Ad Formats

Find ad formats that work by analyzing what types of creatives top advertisers use most on Facebook.

Quick answer: Use the Ad Library Search tool through ToolRouter to find successful ad formats directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Ad Library Search

Not all ad formats perform equally. Carousel ads, video ads, single-image ads, and collection ads each have different strengths depending on your product and audience. By studying what formats successful advertisers in your space use most heavily, you can prioritize the formats most likely to work for you.

ToolRouter's Ad Library Search lets you search Facebook ads by keyword and then drill into specific companies to see their full ad portfolio. By examining which formats a company runs repeatedly, you can infer what is working for them — advertisers keep spending on formats that deliver results.

This research saves you from expensive trial and error. Instead of testing every format from scratch, you start with the formats that are already proven in your category and focus your creative resources where they are most likely to pay off.

How to find successful ad formats with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude discovers winning ad formats and explains why certain creative types outperform others in your niche. After the analysis, ask Claude to recommend which formats to test for your campaigns, discuss budget allocation across formats, or generate creative briefs for the most promising ad types.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to find successful ad formats with Claude

Once connected (see setup above), use the Ad Library Search tool:

Ask Claude: "Search Facebook ads for 'fitness app' and show me what ad formats are used most"
Claude calls search_facebook_ads and categorizes results by format (carousel, video, image, etc.)
Pick a top advertiser: "Now get all of BrandX's Facebook ads and break down their format mix"
Claude calls get_facebook_company_ads and shows which formats they invest in most

Example prompt for Claude

Try this with Claude using the Ad Library Search tool

Search Facebook ads for "meal delivery" and tell me which ad formats are most common. Then get all ads from HelloFresh and analyze their format breakdown.

Tips for Claude

Claude can categorize hundreds of ads by format quickly
Ask for format recommendations based on your product type and budget
Compare format usage across multiple competitors to find consensus patterns

ChatGPT identifies successful ad formats and provides creative strategy recommendations. It analyzes which formats — video, carousel, static image, collection — dominate in your category, explains the likely performance drivers, and can generate creative specifications for each format tailored to your brand and objectives.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to find successful ad formats with ChatGPT

Once connected (see setup above), use the Ad Library Search tool:

Ask: "Search Facebook ads for 'SaaS tools' and tell me which ad formats appear most"
ChatGPT presents a breakdown of formats with examples
Request: "Get all ads from Notion on Facebook and analyze their format strategy"
Ask for recommendations on which formats to prioritize for your own campaigns

Example prompt for ChatGPT

Try this with ChatGPT using the Ad Library Search tool

Find Facebook ads for "SaaS tools". Which ad formats are most popular? Then analyze Notion's specific ad format mix.

Tips for ChatGPT

ChatGPT provides clear format breakdowns that are easy to share with creative teams
Ask for pros and cons of each format for your specific use case
Request creative briefs for the top-performing formats identified

Copilot discovers winning ad formats from your IDE, useful when building ad creation tools, template systems, or creative testing frameworks. Research which ad formats work best in your market while developing the infrastructure to produce and test them at scale.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to find successful ad formats with Copilot

Once connected (see setup above), use the Ad Library Search tool:

Ask: "Search Facebook ads for 'developer tools' and break down the formats used"
Review the format analysis inline
Ask: "What ad format should we use for our dev tool launch?"
Use insights to plan landing page layouts that match the best-performing ad formats

Example prompt for Copilot

Try this with Copilot using the Ad Library Search tool

Search Facebook ads for "developer tools" and tell me which formats work best for technical products.

Tips for Copilot

Useful for aligning landing page design with the ad formats driving traffic
Understand what visual formats your audience responds to
Combine with landing page optimization for end-to-end campaign alignment

OpenClaw analyzes ad format success patterns across platforms in a single automated run, producing structured data on format distribution, advertiser adoption rates, and longevity metrics. The batch approach reveals which formats are gaining or losing market share and feeds into creative strategy dashboards.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to find successful ad formats with OpenClaw

Once connected (see setup above), use the Ad Library Search tool:

Ask: "Search Facebook ads for 'e-commerce' and break down the ad formats"
OpenClaw presents the format distribution
Request: "Get all ads from a top advertiser and analyze their format strategy"
Use findings to plan your creative production

Example prompt for OpenClaw

Try this with OpenClaw using the Ad Library Search tool

Find Facebook ads for "e-commerce" and show me which formats are used most. Then analyze Shopify's ad format mix.

Tips for OpenClaw

Analyze format trends across multiple industries for broader insights
Ask for format recommendations based on your budget and creative capacity
Track format trends over time to stay ahead of shifts

Frequently Asked Questions

How do I find successful ad formats with an AI assistant?

Find ad formats that work by analyzing what types of creatives top advertisers use most on Facebook. Connect the Ad Library Search tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Search Facebook ads for 'fitness app' and show me what ad formats are used most" Claude calls search_facebook_ads and categorizes results by format (carousel, video, image, etc.)

Which AI assistants can find successful ad formats?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all find successful ad formats using the Ad Library Search tool through ToolRouter, with no API keys or coding required.

What does the Ad Library Search tool do?

Search and analyze ads across Facebook, Google, LinkedIn, and Reddit to research competitor strategies and discover winning creative patterns.

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