Research Competitor Ad Creatives
Research what ads your competitors are running across Facebook and Google to understand their messaging and creative strategy.
Find Successful Ad Formats
Find ad formats that work by analyzing what types of creatives top advertisers use most on Facebook.
ToolNot all ad formats perform equally. Carousel ads, video ads, single-image ads, and collection ads each have different strengths depending on your product and audience. By studying what formats successful advertisers in your space use most heavily, you can prioritize the formats most likely to work for you.
ToolRouter's Ad Library Search lets you search Facebook ads by keyword and then drill into specific companies to see their full ad portfolio. By examining which formats a company runs repeatedly, you can infer what is working for them — advertisers keep spending on formats that deliver results.
This research saves you from expensive trial and error. Instead of testing every format from scratch, you start with the formats that are already proven in your category and focus your creative resources where they are most likely to pay off.
Agent Guides
Claude
- Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
- Ask Claude: "Search Facebook ads for 'fitness app' and show me what ad formats are used most"
- Claude calls search_facebook_ads and categorizes results by format (carousel, video, image, etc.)
ChatGPT
- Configure ToolRouter in ChatGPT
- Ask: "Search Facebook ads for 'SaaS tools' and tell me which ad formats appear most"
- ChatGPT presents a breakdown of formats with examples
Copilot
- Add ToolRouter to Copilot MCP configuration
- Ask: "Search Facebook ads for 'developer tools' and break down the formats used"
- Review the format analysis inline
OpenClaw
- Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
- Ask: "Search Facebook ads for 'e-commerce' and break down the ad formats"
- OpenClaw presents the format distribution
Related Use Cases
Analyze Ad Messaging Trends
Analyze messaging trends in your industry by searching ads across Facebook and LinkedIn to spot what resonates.
Track Competitor Ad Patterns
Track competitor advertising patterns across Facebook and Google to understand their campaign cadence and focus areas.
Discover New Ad Angles
Find fresh advertising angles by exploring ads across Facebook and Reddit to break through creative fatigue.