How to Track Trending Content with Claude
Track social media trends in your niche with Claude and ToolRouter. Real-time trend intelligence for content strategy.
Tool
Claude turns trending content data into content strategy briefings. Pull what is trending in your niche and Claude identifies the emerging themes, the content formats generating traction, and the angle your brand could take. Ask follow-up questions to go deeper: "which of these trends fits our positioning?" or "write me a hook for this trending topic".
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Social Reader tool:
- Ask Claude: "What content is trending in [niche/topic] using the social-reader tool?"
- Claude returns trending posts and topics with engagement data
- Ask: "Which of these trends fits our brand positioning? What angle should we take?"
- Claude recommends the most relevant trends and suggests specific content approaches for each
Example Prompt
Try this with Claude using the Social Reader tool
What content is trending in the B2B SaaS and productivity space on LinkedIn and Twitter right now? Show me the top topics, the formats getting the most engagement, and suggest three content angles our brand could take based on these trends.
Tips
- Run a trend briefing every Monday morning to set the week's content direction
- Ask Claude to separate trend topics into "post now" vs "watch and wait" categories
- Request trend analysis by content format — what video topics are trending vs text post topics