How to Research Social Profiles with OpenClaw
Automate bulk social profile research with OpenClaw and ToolRouter. Creator and competitor analysis at scale.
Tool
OpenClaw reads and analyzes multiple social profiles simultaneously. Score an entire list of creator candidates, research a full competitive set, or monitor a cohort of partner accounts — all in one automated workflow with structured output ready for decision-making.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsSteps
Once connected (see setup above), use the Social Reader tool:
- Provide the list of handles or profile URLs to research
- OpenClaw reads each profile and posts using social-reader
- Request analysis and scoring for each profile
- Receive a ranked shortlist with the key data points for each candidate
Example Prompt
Try this with OpenClaw using the Social Reader tool
Research these 25 creator handles for potential brand partnerships. For each, read their profile and recent posts, then score them on: audience size, engagement rate, content relevance to fitness, and posting consistency. Return a ranked shortlist of the top 10.
Tips
- Run batch profile research before every campaign briefing so data is current
- Set minimum scoring thresholds to automatically filter out poor-fit candidates
- Use OpenClaw to monitor shortlisted creators monthly to catch shifts in content or audience direction