Tools / Social Media Content / Use Cases / Find Top-Performing Content

Find Top-Performing Content

Identify the highest-engagement posts and videos from any account to understand what resonates most.

Quick answer: Use the Social Media Content tool through ToolRouter to find top-performing content directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Social Media Content

Not all content is created equal. Even the best creators have some posts that massively outperform others, and understanding what makes those top performers stand out is one of the most valuable insights you can get from social media data.

The Social Media Content tool pulls recent content with full engagement metrics, allowing you to sort by likes, views, comments, and shares to identify the clear winners. When you analyze the top performers from multiple accounts in your niche, you start to see the recurring elements -- specific topics, formats, hooks, and styles that consistently resonate.

This is a fundamental workflow for anyone creating social media content. Whether you are a brand looking for content inspiration, a creator studying what works, or a marketing team building a content playbook, finding the top performers is where strategic content planning begins.

How to find top-performing content with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude turns top content discovery into an analytical terminal session. Pull posts ranked by performance and Claude identifies the common elements of your best content -- themes, formats, timing, hooks. Ask follow-up questions like "what do our top 10 posts have in common?" or "which format consistently outperforms?" for a content success formula based on your own data.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to find top-performing content with Claude

Once connected (see setup above), use the Social Media Content tool:

Ask Claude: "Pull recent Instagram posts, TikTok videos, and YouTube content for @account"
Claude fetches content with engagement metrics across all platforms
Ask: "Which posts had the highest engagement and what do they have in common?"
Claude ranks the content and identifies the common success factors

Example prompt for Claude

Try this with Claude using the Social Media Content tool

Find the top-performing posts from @competitor across Instagram, TikTok, and YouTube. What do their best posts have in common?

Tips for Claude

Ask Claude to use engagement rate rather than raw numbers for a fair comparison
Request a breakdown of what makes each top post successful
Claude can create a content brief template based on top performer patterns

ChatGPT identifies your top-performing content with pattern analysis, pulling your best posts and generating a success factor report. It deconstructs what made each top post work, identifies repeatable patterns, and produces a content playbook based on your proven successes. Includes specific recommendations for replicating your best-performing formulas.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to find top-performing content with ChatGPT

Once connected (see setup above), use the Social Media Content tool:

Ask: "Get recent posts and videos from @account and rank them by engagement"
ChatGPT returns content sorted by performance with analysis
Request: "What patterns explain why the top posts outperform the rest?"
Ask for content ideas that replicate the winning formula

Example prompt for ChatGPT

Try this with ChatGPT using the Social Media Content tool

Pull @competitor's recent content across all platforms. Rank by engagement and tell me the success patterns behind their top posts.

Tips for ChatGPT

ChatGPT excels at narrative analysis of why certain content resonates
Ask for a "top performer playbook" with reusable insights
Request content ideas inspired by the best posts but adapted for your brand voice

Copilot pulls top content data from your IDE for building performance analytics into your content tools. Fetch your highest-performing posts and Copilot helps write the success factor extraction, pattern recognition, and content recommendation engines that automate content optimization.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to find top-performing content with Copilot

Once connected (see setup above), use the Social Media Content tool:

Ask: "Fetch recent content from @account with engagement metrics"
Review the performance data sorted by engagement
Ask Copilot to identify statistical patterns in the top performers
Generate a structured dataset of winning content attributes

Example prompt for Copilot

Try this with Copilot using the Social Media Content tool

Pull recent content from @competitor with metrics. Sort by engagement and identify the attributes of top performers.

Tips for Copilot

Copilot can generate content scoring models from top performer data
Great for building content recommendation engines
Use the patterns to automate content quality prediction

OpenClaw automates top content identification by batch-pulling and ranking all your posts across platforms by engagement metrics. Output includes structured success factor analysis, format performance comparisons, and content attribute correlations. Feed into your content planning tools to optimize future posts based on proven performance patterns.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to find top-performing content with OpenClaw

Once connected (see setup above), use the Social Media Content tool:

Ask: "Pull recent content from @account across platforms"
OpenClaw returns content ranked by engagement
Request: "What makes the top posts stand out from the rest?"
Apply those insights to your own content creation

Example prompt for OpenClaw

Try this with OpenClaw using the Social Media Content tool

Find @competitor's top-performing posts. What can we learn from their best content?

Tips for OpenClaw

Compare top performers across multiple competitors for broader pattern recognition
Ask for a content format breakdown of the winners
Use the insights to create a content quality checklist for your team

Frequently Asked Questions

How do I find top-performing content with an AI assistant?

Identify the highest-engagement posts and videos from any account to understand what resonates most. Connect the Social Media Content tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Pull recent Instagram posts, TikTok videos, and YouTube content for @account" Claude fetches content with engagement metrics across all platforms

Which AI assistants can find top-performing content?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all find top-performing content using the Social Media Content tool through ToolRouter, with no API keys or coding required.

What does the Social Media Content tool do?

Fetch posts, reels, and videos from TikTok, Instagram, and YouTube to analyze content strategy and performance.

Related Use Cases

Open Analyze Competitor Content Strategy

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Pull competitor posts and videos across platforms to reverse-engineer their content strategy.

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Open Research Viral Post Formats

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Study top-performing posts and videos to identify which content formats go viral in your niche.

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Open Track Brand Content Performance

Track Brand Content Performance

Monitor your own brand content performance across platforms by pulling engagement metrics for recent posts.

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Open Discover Content Trends

Discover Content Trends

Identify emerging content trends by analyzing what top creators are posting across platforms.

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