Benchmark Engagement Rates

Is a 3% engagement rate good or bad? It depends entirely on your platform, niche, and follower count. Without benchmarks, you have no way to know if your social media performance is above or below par. Engagement rate benchmarking gives you the context to set realistic goals and measure genuine progress.

The Social Media Content tool pulls posts with engagement metrics from any public account, allowing you to calculate and compare engagement rates across your competitors and industry peers. By analyzing multiple accounts, you establish what "normal" looks like in your market -- and where you have room to improve.

This workflow is critical for social media managers defending budgets, marketers setting quarterly KPIs, and agencies reporting performance to clients. Benchmarks turn vanity metrics into meaningful context and give you a baseline for measuring improvement over time.