Tools / SEO Analysis / Use Cases / Identify Redirect Chains and Loops

Identify Redirect Chains and Loops

Find and fix redirect chains that slow page loading and dilute link equity for SEO.

Tool
SEO Analysis icon
SEO Analysis

Redirect chains occur when URL A redirects to B, which redirects to C, which finally reaches the destination. Each hop adds latency and dilutes the link equity (ranking power) passed through the chain. Redirect loops — where A redirects to B and B redirects back to A — are even worse, causing pages to fail entirely.

These issues commonly accumulate after multiple site redesigns, CMS migrations, or URL structure changes where new redirects are layered on top of old ones. ToolRouter's audit_technical and analyze_links skills detect chains, loops, and unnecessary redirects across your site.

Fixing redirect chains means collapsing them to single-hop 301 redirects. A chain of A → B → C → D should become A → D, B → D, C → D. This improves page load speed for users following old links and preserves more link equity for SEO.

Agent Guides

Claude

  1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask Claude: "Check mysite.com for redirect chains and loops using the SEO tool"
  3. Claude identifies all redirect chains with each hop listed
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ChatGPT

  1. Configure ToolRouter in ChatGPT
  2. Ask: "Find redirect chains on mysite.com"
  3. Review each chain and its hops
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Copilot

  1. Add ToolRouter to Copilot config
  2. Ask: "Find redirect chains on mysite.com"
  3. Review the chains
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OpenClaw

  1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
  2. Ask: "Find redirect chains on mysite.com"
  3. Review each chain
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