How to Animate a Product for Social Ads with Claude
Animate a Product for Social Ads with Claude and ToolRouter. Generate eye-catching product animation clips for paid social campaigns with platform-matched formats.
Tool
Share the product image and campaign brief and Claude will choose the effect, framing, and format that maximizes impact for the target platform. Claude is best when you want to pressure-test the creative direction — whether a given effect matches the brand tone and audience — before generating.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
Steps
Once connected (see setup above), use the Product Video Maker tool:
- Share the product image, target platform, campaign objective, and brand tone guidelines.
- Ask Claude to recommend the strongest effect and format before generating.
- Use `product-video-maker` with `create` to generate the ad creative.
- Review the output for scroll-stop impact in the first half second — ask Claude to increase effect intensity or tighten duration if needed.
- Export and upload to your ad platform for testing.
Example Prompt
Try this with Claude using the Product Video Maker tool
Use product-video-maker to create a 9:16 ad creative for this luxury face serum for Instagram Stories. I want a sparkle effect that emphasizes the gold packaging — the bottle should emerge from a burst of light and settle into a clean hero frame on a cream background. The tone is premium skincare, not loud.
Tips
- Ask Claude to critique the effect choice against the brand tone before generating — a loud explosion on a luxury product undermines the positioning.
- Specify the first half second explicitly: what the viewer sees before they might scroll is the critical moment.
- Test multiple effect intensities rather than one — subtle and dramatic versions of the same product often perform differently across audiences.