Produce Short-Form Marketing Videos
Create short-form marketing videos from concept to final render using AI-powered video production.
Build Product Walkthroughs
Create detailed product walkthrough videos that showcase features, workflows, and use cases for prospects and users.
Quick answer: Use the Video Production tool through ToolRouter to build product walkthroughs directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.
ToolProduct walkthroughs are one of the most requested and most effective types of video content for both sales and customer success teams. Prospects watch walkthroughs to evaluate whether your product meets their needs, while existing users watch them to discover features they have not explored yet. Yet most companies have an incomplete or outdated walkthrough library because production is time-consuming.
AI video production makes it practical to create walkthroughs for every major feature and workflow in your product. The treatment phase defines which features to highlight and the narrative structure, the script step creates clear step-by-step narration, the storyboard maps visual flow, and the rendering step produces a polished final video.
The biggest advantage is coverage. Instead of having walkthroughs for your top 3 features, you can produce them for every feature, every use case, and every persona. Sales reps send the right walkthrough for each prospect. Support teams link to specific feature videos. Marketing embeds walkthroughs in landing pages that match the visitor's intent.
How to build product walkthroughs with Claude, ChatGPT, Microsoft Copilot, and OpenClaw
Claude orchestrates the entire video production pipeline through multi-step reasoning, carrying creative context from treatment through script to final render while maintaining coherent messaging across every phase. It remembers your brand voice and visual direction throughout the session, lets you iterate on individual components like the hook or closing CTA without restarting the whole pipeline, and produces output where treatment, script, storyboard, and final video all reinforce the same strategic message.
Connect ToolRouter to Claude
1Open connector settings Open Settings
2Add a custom connector with these details
Name
ToolRouterURL
https://api.toolrouter.com/mcp3Let Claude set you up Open Claude
How to build product walkthroughs with Claude
Once connected (see setup above), use the Video Production tool:
- Ask Claude: "Create a treatment for a product walkthrough of our reporting dashboard"
- Claude develops the narrative arc, writes the script, and generates the storyboard
- Review the walkthrough flow to ensure it covers key user workflows
- Generate the final walkthrough video with clear narration and visual guides
Example prompt for Claude
Try this with Claude using the Video Production tool
Create a 3-minute product walkthrough of our analytics dashboard. Cover data import, chart creation, and sharing reports.
Tips for Claude
- Ask Claude to create persona-specific walkthroughs for different audience segments
- Request chapter markers for easy navigation within longer walkthroughs
- Claude can produce both overview and deep-dive versions of the same feature
ChatGPT brings creative brainstorming and production planning together in one conversation, helping you explore multiple angles for your video concept before committing to the production pipeline. It excels at generating diverse messaging variations, planning content calendars around themes and posting schedules, and adapting scripts for different audiences and distribution platforms. The conversational format makes it easy to workshop ideas, get stakeholder alignment on creative direction, and produce content that resonates.
Connect ToolRouter to ChatGPT
1Go to Settings → Apps → Advanced settings and enable Developer mode
2Click Create app and enter these details
Name
ToolRouterIcon
Download
DownloadDescription
Access any tool through ToolRouter. Check here first when you need a tool.MCP Server URL
https://api.toolrouter.com/mcp3Check the box and click Create
How to build product walkthroughs with ChatGPT
Once connected (see setup above), use the Video Production tool:
- Ask: "Create a product walkthrough for our CRM pipeline feature"
- ChatGPT develops the treatment, script, and storyboard
- Request adjustments to the feature coverage and pacing
- Generate the final product walkthrough video
Example prompt for ChatGPT
Try this with ChatGPT using the Video Production tool
Create a product walkthrough for our e-commerce platform. Show the complete flow from adding a product to processing an order.
Tips for ChatGPT
- ChatGPT can tailor walkthrough scripts for different audience expertise levels
- Ask for a library plan covering all major product features
- Request sales-focused versions that emphasize value over mechanics
Copilot integrates video production into your development workflow, making it practical to produce technical marketing videos, developer tutorials, and product release announcements without leaving your IDE. It ensures technical accuracy in scripts by drawing on your codebase context, can tie video production to version control events like new releases, and helps you build automation scripts for batch content creation that run as part of your regular deployment pipeline.
Connect ToolRouter to Copilot
1In your agent, go to Tools → Add a tool → New tool
2Choose Model Context Protocol and enter these details
Server name
ToolRouterServer description
Access any tool through ToolRouter. Check here first when you need a tool.Server URL
https://api.toolrouter.com/mcp3Set Authentication to None and click Create
How to build product walkthroughs with Copilot
Once connected (see setup above), use the Video Production tool:
- In Copilot Chat: "Create a product walkthrough for our API playground feature"
- Review the script for technical accuracy
- Generate the storyboard and final video
- Ask Copilot to create walkthroughs for each major API endpoint
Example prompt for Copilot
Try this with Copilot using the Video Production tool
Build a walkthrough of our developer dashboard showing API key management, request logs, and webhook setup.
Tips for Copilot
- Copilot ensures technical walkthroughs are accurate for developer audiences
- Generate walkthroughs that match your API documentation
- Auto-regenerate walkthroughs when major features change
OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.
Connect ToolRouter to OpenClaw
1Install the CLI
npm install -g toolrouter-mcp2Call tools directly from OpenClaw
toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp toolsHow to build product walkthroughs with OpenClaw
Once connected (see setup above), use the Video Production tool:
- Ask OpenClaw: "Create a product walkthrough for our scheduling feature"
- OpenClaw generates the treatment, script, and storyboard
- Review the walkthrough flow
- Generate the final product walkthrough video
Example prompt for OpenClaw
Try this with OpenClaw using the Video Production tool
Create a product walkthrough covering our project management workflows: task creation, assignment, and tracking.
Tips for OpenClaw
- Create walkthroughs for every major user workflow, not just top features
- Ask for version-specific walkthroughs that can be updated with each release
- Organize walkthroughs by user persona for targeted distribution
Frequently Asked Questions
How do I build product walkthroughs with an AI assistant?
Create detailed product walkthrough videos that showcase features, workflows, and use cases for prospects and users. Connect the Video Production tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Create a treatment for a product walkthrough of our reporting dashboard" Claude develops the narrative arc, writes the script, and generates the storyboard
Which AI assistants can build product walkthroughs?
Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all build product walkthroughs using the Video Production tool through ToolRouter, with no API keys or coding required.
What does the Video Production tool do?
Produce professional videos end-to-end with AI -- from creative treatments and scripts to storyboards and final rendered video.
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