Check Internal Link Distribution

Internal links are how you tell search engines which pages on your site matter most. Pages with many internal links pointing to them receive more crawl attention and ranking power than pages with few links. An unbalanced link distribution means your most important pages might be starved of the internal link equity they need to rank.

ToolRouter's crawl_site skill maps every internal link on your site, counting inbound and outbound links for each page. This reveals which pages are link-rich (often your homepage and navigation pages) and which are link-poor (often deep content that should be ranking but is not getting enough internal support).

Optimizing internal link distribution is one of the highest-leverage SEO tactics because it requires no external effort. You control every internal link, and redistributing them to support your target pages can meaningfully improve their rankings.