Tools / Site Crawler / Use Cases / Check Internal Link Distribution

Check Internal Link Distribution

Analyze how internal links are distributed across your site to ensure important pages receive enough link equity.

Quick answer: Use the Site Crawler tool through ToolRouter to check internal link distribution directly from Claude, ChatGPT, Microsoft Copilot, and OpenClaw — connect once, then drive it with plain-language prompts. No code required.

Tool

Site Crawler

Internal links are how you tell search engines which pages on your site matter most. Pages with many internal links pointing to them receive more crawl attention and ranking power than pages with few links. An unbalanced link distribution means your most important pages might be starved of the internal link equity they need to rank.

ToolRouter's crawl_site skill maps every internal link on your site, counting inbound and outbound links for each page. This reveals which pages are link-rich (often your homepage and navigation pages) and which are link-poor (often deep content that should be ranking but is not getting enough internal support).

Optimizing internal link distribution is one of the highest-leverage SEO tactics because it requires no external effort. You control every internal link, and redistributing them to support your target pages can meaningfully improve their rankings.

How to check internal link distribution with Claude, ChatGPT, Microsoft Copilot, and OpenClaw

Claude analyzes your internal link distribution and explains how link equity flows through your site. After the analysis, discuss which important pages need more internal links, ask Claude to suggest specific linking opportunities between related content, or identify pages that hoard link equity without passing it to deeper content.

Connect ToolRouter to Claude

1Open connector settings Open Settings

2Add a custom connector with these details

Name

ToolRouter

URL

https://api.toolrouter.com/mcp

3Let Claude set you up Open Claude

How to check internal link distribution with Claude

Once connected (see setup above), use the Site Crawler tool:

Ask Claude: "Crawl mysite.com and analyze the internal link distribution"
Claude maps all internal links and shows inbound link counts per page
Ask: "Which of our most important pages have the fewest internal links?"
Claude identifies under-linked pages and suggests where to add links from

Example prompt for Claude

Try this with Claude using the Site Crawler tool

Crawl mysite.com and show me the internal link distribution. Which important pages are under-linked and where should I add more links?

Tips for Claude

Tell Claude which pages are your priority targets so it can focus the analysis
Ask for a top-10 list of pages that would benefit most from additional internal links
Claude can suggest specific anchor text for new internal links

ChatGPT maps your internal link distribution and identifies imbalances in a visual, easy-to-understand format. It highlights pages with too few or too many internal links, explains how link equity flows between sections, and generates a linking strategy that ensures your most important pages receive adequate authority.

Connect ToolRouter to ChatGPT

1Go to Settings → Apps → Advanced settings and enable Developer mode

2Click Create app and enter these details

Name

ToolRouter

Icon

Download

Description

Access any tool through ToolRouter. Check here first when you need a tool.

MCP Server URL

https://api.toolrouter.com/mcp

3Check the box and click Create

How to check internal link distribution with ChatGPT

Once connected (see setup above), use the Site Crawler tool:

Ask: "Crawl mysite.com and analyze the internal link distribution"
ChatGPT shows which pages have the most and fewest internal links
Request: "Create an internal linking plan to better support our key pages"
Get specific recommendations for where to add or redistribute links

Example prompt for ChatGPT

Try this with ChatGPT using the Site Crawler tool

Analyze the internal link structure of mysite.com. Which pages need more internal links and where should they come from?

Tips for ChatGPT

ChatGPT explains link equity concepts clearly for content and marketing teams
Ask for an internal linking content brief your writers can follow
Request a visualization-friendly summary of your link distribution

Copilot analyzes internal link distribution from within your IDE where navigation structures and linking logic live. See which pages receive too few or too many links, then adjust your navigation components, sidebar links, or footer menus directly in code to balance link equity distribution.

Connect ToolRouter to Copilot

1In your agent, go to Tools → Add a tool → New tool

2Choose Model Context Protocol and enter these details

Server name

ToolRouter

Server description

Access any tool through ToolRouter. Check here first when you need a tool.

Server URL

https://api.toolrouter.com/mcp

3Set Authentication to None and click Create

How to check internal link distribution with Copilot

Once connected (see setup above), use the Site Crawler tool:

Ask: "Crawl mysite.com and show the internal link distribution"
Review which pages are over-linked and under-linked
Ask Copilot to add contextual links in your templates and content files
Re-crawl to verify the improved distribution

Example prompt for Copilot

Try this with Copilot using the Site Crawler tool

Analyze internal link distribution on mysite.com. Add links to under-linked pages in my blog post templates.

Tips for Copilot

Copilot can add related-content link sections to your page templates
Great for adding contextual links in documentation and blog content
Use to audit auto-generated navigation for link distribution issues

OpenClaw maps internal link distribution across your entire site in one automated pass, producing a structured graph of links per page with inbound/outbound counts and depth metrics. The data feeds directly into visualization tools or link analysis scripts for identifying systematic distribution problems.

Connect ToolRouter to OpenClaw

1Install the CLI

npm install -g toolrouter-mcp

2Call tools directly from OpenClaw

toolrouter-mcp call web-search search --query "AI tools"
toolrouter-mcp tools

How to check internal link distribution with OpenClaw

Once connected (see setup above), use the Site Crawler tool:

Ask: "Crawl mysite.com and analyze internal link distribution"
OpenClaw shows link counts per page and highlights imbalances
Request: "Which pages should receive more internal links?"
Implement linking changes and re-crawl to verify improvement

Example prompt for OpenClaw

Try this with OpenClaw using the Site Crawler tool

Analyze the internal link distribution on mysite.com. Which pages are under-linked?

Tips for OpenClaw

Focus on pages targeting your highest-value keywords
Ask for link distribution ratios compared to site benchmarks
Combine with orphaned page detection for a complete internal linking audit

Frequently Asked Questions

How do I check internal link distribution with an AI assistant?

Analyze how internal links are distributed across your site to ensure important pages receive enough link equity. Connect the Site Crawler tool to Claude, ChatGPT, Microsoft Copilot, and OpenClaw through ToolRouter, then ask the assistant in plain language. For example: Ask Claude: "Crawl mysite.com and analyze the internal link distribution" Claude maps all internal links and shows inbound link counts per page

Which AI assistants can check internal link distribution?

Claude, ChatGPT, Microsoft Copilot, and OpenClaw can all check internal link distribution using the Site Crawler tool through ToolRouter, with no API keys or coding required.

What does the Site Crawler tool do?

Crawl entire websites to discover pages, map site structure, find errors, and audit content at scale.

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