Analyse Audience Demographics

Understanding the demographic composition of your customer base, event attendee list, or survey respondents helps you assess whether you are reaching the audiences you intend to — and identify gaps. But demographic surveys have low completion rates, and asking directly creates friction.

The bulk_enrich skill processes a list of names and returns gender, nationality, and origin signals across the full dataset, enabling statistical analysis of demographic composition without requiring self-declaration. You can identify under-represented groups, validate market assumptions, and segment for more targeted communication.

DEI analysts assessing workforce diversity, marketers auditing campaign reach, and researchers analysing survey populations use this to build a probabilistic demographic picture from the contact data they already have.