Geolocate Website Visitors
Determine the geographic location of website visitors from their IP addresses for analytics and personalization.
Distinguish legitimate crawlers from malicious bots by analyzing the ISP and hosting provider information of visitor IPs.
ToolIP GeolocationNot all traffic is human. Bots, crawlers, scrapers, and automated tools can account for a significant portion of website requests. Some are legitimate -- Googlebot indexing your pages -- while others are scrapers stealing content, credential stuffers attacking login forms, or click fraud inflating ad spend.
IP geolocation reveals the ISP and hosting provider behind each IP address. Legitimate users come from residential ISPs and mobile carriers. Bots typically originate from cloud hosting providers, data centers, and VPN services. Bulk lookup lets you classify thousands of IPs at once to separate human traffic from automated traffic.
This intelligence helps you tune rate limiting, adjust bot filtering, validate analytics accuracy, and protect against automated attacks. When you know that 30% of your traffic comes from AWS and DigitalOcean IPs, you can investigate what those bots are doing and whether they should be blocked.