---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/social-commerce-research
---
# Social Commerce Research

Research social commerce opportunities by analyzing shops, tracking viral commerce content, studying competitors, and monitoring market trends.

Social commerce is transforming how consumers discover and purchase products. This workflow provides comprehensive intelligence for brands looking to sell through social platforms.

Begin by researching what is selling on social commerce platforms, understanding pricing and competition. Trending content analysis reveals what formats drive purchases. Competitor research shows who is winning in your category and how. Market trend research puts everything in context, helping you build a social commerce strategy backed by data.

**Tools:** social-shop-products, trending-social-content, competitor-research, web-search
**Category:** marketing

## Steps

### 1. Research Social Shops

Search social commerce platforms to discover best-selling products, pricing strategies, and shop performance in your category.

- **Tool:** social-shop-products
- **Skill:** search_tiktok_shop
- **Input:** Product category and keywords
- **Output:** Product listings with sales data, pricing, reviews, and shop performance metrics

### 2. Find Viral Commerce Content

Discover trending content that drives social commerce sales to understand what formats and hooks convert viewers into buyers.

- **Tool:** trending-social-content
- **Skill:** get_tiktok_popular_videos
- **Input:** Product category and shopping-related hashtags
- **Output:** Viral commerce content with engagement metrics and product tags

### 3. Analyze Social Commerce Competitors

Research competitors who are succeeding in social commerce to understand their strategy, technology, and market positioning.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Competitor brands or shop URLs
- **Output:** Competitor profiles with social commerce strategy, traffic sources, and technology stack

### 4. Research Market Trends

Search for social commerce trends, industry reports, and market data to contextualize your competitive research.

- **Tool:** web-search
- **Skill:** search
- **Input:** Social commerce trend keywords and industry terms
- **Output:** Market trend data, industry reports, and growth projections for social commerce

## Benefits

- Discover best-selling products and pricing strategies in your category
- Learn what content formats drive social commerce conversions
- Understand competitor social commerce strategies and technology
- Stay informed on social commerce market trends and growth
