---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/seo-content-strategy
---
# SEO Content Strategy

Build a data-driven SEO content strategy from keyword research through SERP analysis to deep topic research for content differentiation.

An effective SEO content strategy requires more than keyword lists. This workflow combines keyword research, current ranking audits, SERP landscape analysis, and deep topic research to create a strategy that targets the right keywords with differentiated content.

The process starts by building a comprehensive keyword universe, then auditing your current rankings to find gaps. SERP analysis reveals what content formats and approaches currently win for your target keywords. Deep research on priority topics ensures your content will offer something unique that competitors cannot easily replicate.

**Tools:** keyword-research, seo, web-search, deep-research
**Category:** marketing

## Steps

### 1. Build Keyword Universe

Research and cluster keywords to build a comprehensive keyword universe that maps to your content pillars and business goals.

- **Tool:** keyword-research
- **Skill:** find_keywords
- **Input:** Seed keywords, business topics, and target audience
- **Output:** Organized keyword clusters with volume, difficulty, and intent data

### 2. Audit Current Rankings

Analyze your existing content to understand which keywords you already rank for and identify gaps in your current strategy.

- **Tool:** seo
- **Skill:** extract_keywords
- **Input:** Your website URL and key landing pages
- **Output:** Current keyword rankings, content gaps, and optimization opportunities

### 3. Analyze SERP Landscape

Search for your priority keywords to understand the competitive landscape, content formats that rank, and featured snippet opportunities.

- **Tool:** web-search
- **Skill:** search
- **Input:** Priority keywords from your research
- **Output:** SERP analysis with competitor content types, featured snippets, and ranking patterns

### 4. Research Content Angles

Conduct deep research on your top-priority topics to find unique angles, data points, and expert perspectives that will differentiate your content.

- **Tool:** deep-research
- **Skill:** research
- **Input:** Priority topics identified from keyword and SERP analysis
- **Output:** Research briefs with unique angles, statistics, and content differentiation strategies

## Benefits

- Build a keyword-driven content strategy aligned with business goals
- Identify content gaps and quick-win optimization opportunities
- Understand the SERP landscape before creating new content
- Differentiate your content with unique research and angles
