---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/sales-intelligence-package
---
# Sales Intelligence Package

Build comprehensive sales intelligence by discovering leads, researching accounts, analyzing social presence, and monitoring company news.

This workflow equips sales teams with deep intelligence on target accounts before outreach. It starts by identifying companies matching the ideal customer profile, then enriches each account with competitive intelligence covering their business model, challenges, and strategic direction.

Social profile analysis reveals how targets communicate and what they care about publicly, while news monitoring surfaces time-sensitive opportunities like funding rounds or leadership changes. Sales reps receive a complete intelligence package that enables highly personalized and well-timed outreach.

**Tools:** lead-finder, competitor-research, social-profiles, web-search
**Category:** data

## Steps

### 1. Company Discovery

Find target companies matching ideal customer profile criteria including industry, size, technology stack, and funding stage.

- **Tool:** lead-finder
- **Skill:** find_companies
- **Input:** Ideal customer profile criteria and target market parameters
- **Output:** List of matching companies with firmographic data, technology signals, and contact information

### 2. Account Intelligence

Research target accounts to understand their business model, recent initiatives, challenges, and potential buying triggers.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Company domains from lead discovery results
- **Output:** Detailed account profiles with business context and potential pain points

### 3. Social Presence Analysis

Analyze target companies' social media profiles to understand their brand voice, recent announcements, and engagement patterns.

- **Tool:** social-profiles
- **Skill:** get_linkedin_company
- **Input:** Company names or social media handles from discovered leads
- **Output:** Social profile data with follower metrics, recent posts, and engagement analysis

### 4. Recent News Monitoring

Search for recent news about target accounts covering funding rounds, leadership changes, product launches, and strategic shifts.

- **Tool:** web-search
- **Skill:** news_search
- **Input:** Company names from the lead list
- **Output:** Recent news articles providing context for sales outreach timing and messaging

## Benefits

- Discovers companies matching ideal customer profile criteria
- Provides deep account intelligence for personalized outreach
- Surfaces social signals for messaging alignment
- Identifies time-sensitive sales triggers from recent news
- Reduces manual prospect research from hours to minutes
