---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/product-launch-media-kit
---
# Product Launch Media Kit

Prepare a product launch media kit with professional visuals, campaign research, and press coverage analysis.

A successful product launch requires compelling visuals, smart campaign strategy, and effective press outreach. This workflow helps you create the essential assets and intelligence needed for a standout launch.

Generate professional product visuals and marketing assets first. Then study how successful launches in your space have performed on social media to refine your approach. Finally, research press coverage angles to craft a PR strategy that gets your product noticed by the right publications and journalists.

**Tools:** generate-image, social-media-content, web-search
**Category:** marketing

## Steps

### 1. Create Launch Visuals

Generate professional product images, hero banners, and social media assets for the product launch campaign.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Product descriptions and visual style requirements
- **Output:** Product mockups, hero banners, and social-optimized visuals

### 2. Study Launch Campaign Examples

Research successful product launch campaigns on social media to gather inspiration for messaging, format, and engagement tactics.

- **Tool:** social-media-content
- **Skill:** get_instagram_posts
- **Input:** Competitor or industry launch campaign accounts
- **Output:** Launch campaign examples with engagement data and content format analysis

### 3. Research Press Coverage Angles

Search for industry news and press coverage patterns to identify the best angles for your product launch PR strategy.

- **Tool:** web-search
- **Skill:** news_search
- **Input:** Industry keywords and competitor product names
- **Output:** Press coverage patterns, journalist interests, and media angle recommendations

## Benefits

- Create professional launch visuals without a design agency
- Learn from successful launch campaigns in your industry
- Identify the best press angles for media coverage
