---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/pr-media-monitoring
---
# PR & Media Monitoring

Track press coverage, monitor social amplification, and audit brand consistency across media mentions.

Measuring the impact of PR efforts requires monitoring both traditional media coverage and its social media amplification. This workflow gives PR teams the tools to track, measure, and ensure brand accuracy across all earned media.

Press coverage tracking captures who is writing about your brand and what they are saying. Social monitoring shows how that coverage spreads and resonates with audiences. Brand consistency auditing ensures that media representation aligns with your intended brand identity, helping you identify and correct misrepresentations early.

**Tools:** web-search, social-media-search, brand-extract
**Category:** marketing

## Steps

### 1. Track Press Coverage

Search for news articles and press mentions to track your PR campaign performance and earned media coverage.

- **Tool:** web-search
- **Skill:** news_search
- **Input:** Brand name, campaign keywords, and spokesperson names
- **Output:** Press mentions with publication details, reach, and coverage tone

### 2. Monitor Social Amplification

Track how press coverage is amplified on social media, measuring shares, discussions, and audience engagement with your PR stories.

- **Tool:** social-media-search
- **Skill:** search_google
- **Input:** Article URLs and PR campaign keywords
- **Output:** Social sharing data, engagement metrics, and audience reactions to press coverage

### 3. Audit Brand Consistency

Verify that press coverage and social discussions represent your brand accurately by comparing against your brand guidelines.

- **Tool:** brand-extract
- **Skill:** extract_brand
- **Input:** Your brand website URL
- **Output:** Brand consistency analysis comparing media representation against actual brand identity

## Benefits

- Track PR campaign performance across news and social channels
- Measure the social amplification of press coverage
- Ensure brand accuracy in media representation
