---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/podcast-marketing
---
# Podcast Marketing

Research the podcast landscape, find high-demand topics, study successful formats, and create promotional artwork.

Launching or growing a podcast requires understanding your audience, choosing the right topics, and promoting episodes effectively. This workflow covers the strategic and creative aspects of podcast marketing.

Start by mapping the competitive podcast landscape in your niche. Keyword research reveals what topics your target audience actively searches for, helping you plan episodes that attract new listeners. Studying successful content formats shows what works. Custom artwork creation ensures each episode has compelling visuals for social promotion and platform listings.

**Tools:** web-search, keyword-research, social-media-content, generate-image
**Category:** marketing

## Steps

### 1. Research Podcast Landscape

Search for podcasts in your niche to understand the competitive landscape, popular formats, and guest booking patterns.

- **Tool:** web-search
- **Skill:** search
- **Input:** Niche keywords and podcast-related search terms
- **Output:** List of relevant podcasts with format details, audience size, and guest patterns

### 2. Find Episode Topics

Research keywords to identify high-demand topics for podcast episodes that will attract search traffic and new listeners.

- **Tool:** keyword-research
- **Skill:** find_keywords
- **Input:** Niche topics and audience interests
- **Output:** Topic ideas with search volume data and audience demand signals

### 3. Study Top Audio/Video Content

Analyze top-performing video and audio content from competitors to identify successful formats and engagement strategies.

- **Tool:** social-media-content
- **Skill:** get_youtube_videos
- **Input:** YouTube channels and social accounts of competing podcasters
- **Output:** Content performance data with format analysis and engagement patterns

### 4. Create Episode Artwork

Generate custom artwork for podcast episodes, social media promotion, and audiogram backgrounds.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Episode themes and brand visual guidelines
- **Output:** Custom podcast artwork and promotional images for each episode

## Benefits

- Map the competitive podcast landscape in your niche
- Choose episode topics backed by search demand data
- Learn from successful podcast formats and engagement tactics
- Create professional episode artwork and promotional assets
