---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/local-seo-optimization
---
# Local SEO Optimization

Optimize your local search presence with schema markup auditing, GEO optimization, and local search result analysis.

Local businesses depend on appearing in local search results and map packs. This workflow combines traditional SEO auditing with generative engine optimization (GEO) and local search analysis to ensure your business is visible where it matters most.

The workflow starts by auditing your existing schema markup for local SEO best practices, then generates optimized structured data and content recommendations. Finally, it analyzes how you appear in local search results compared to competitors, giving you a clear action plan for improving local visibility.

**Tools:** seo, geo, web-search
**Category:** marketing

## Steps

### 1. Audit Local Schema Markup

Check your website for local business schema markup, NAP consistency, and structured data that helps search engines understand your local presence.

- **Tool:** seo
- **Skill:** detect_schema
- **Input:** Business website URL
- **Output:** Schema markup analysis with local business structured data recommendations

### 2. Generate GEO-Optimized Schema

Create optimized schema markup and content structures that improve your visibility in AI-powered search results and local queries.

- **Tool:** geo
- **Skill:** generate_schema
- **Input:** Business details and target location
- **Output:** Ready-to-implement schema markup and GEO optimization recommendations

### 3. Analyze Local Search Results

Search for your target keywords in local map results to see where you rank and who your local competitors are.

- **Tool:** web-search
- **Skill:** maps_search
- **Input:** Local keywords and business category
- **Output:** Local search rankings, competitor listings, and map pack positioning data

## Benefits

- Improve local search rankings with proper schema markup
- Optimize for AI-powered search results with GEO best practices
- Understand your competitive position in local map packs
