---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/link-building-research
---
# Link Building Research

Research link building opportunities by analyzing backlink profiles, finding prospects, identifying contacts, and researching their social presence.

Effective link building starts with thorough research. This workflow systematically identifies link opportunities, finds the right websites, discovers who to contact, and gathers intelligence to personalize your outreach.

Beginning with a backlink profile analysis, you identify where competitors earn links that you do not. Web search uncovers resource pages, guest posting opportunities, and relevant directories. The lead finder helps you identify the right people to contact, and social profile research provides the personalization data that makes outreach emails stand out from generic templates.

**Tools:** seo, web-search, lead-finder, social-profiles
**Category:** marketing

## Steps

### 1. Analyze Link Profile

Examine your current backlink profile and competitor link profiles to identify link gap opportunities and target domains.

- **Tool:** seo
- **Skill:** analyze_links
- **Input:** Your domain and competitor domains
- **Output:** Link profile analysis with domain authority, referring domains, and link gap data

### 2. Find Link Prospects

Search for resource pages, guest post opportunities, and industry directories where you can earn quality backlinks.

- **Tool:** web-search
- **Skill:** search
- **Input:** Link building queries like "industry + resources" or "write for us"
- **Output:** List of potential link prospects with domain authority and relevance scores

### 3. Find Contact Information

Identify the right contacts at target websites for outreach, including editors, content managers, and webmasters.

- **Tool:** lead-finder
- **Skill:** find_people
- **Input:** Target website domains from link prospecting
- **Output:** Contact details for key decision-makers at prospect websites

### 4. Research Social Profiles

Look up social profiles of outreach targets to personalize your pitch and find warm connection opportunities.

- **Tool:** social-profiles
- **Skill:** get_twitter_profile
- **Input:** Names and handles of target contacts
- **Output:** Social media profiles with recent activity, interests, and engagement patterns

## Benefits

- Identify link gap opportunities competitors are exploiting
- Build a qualified prospect list with contact information
- Personalize outreach with social media intelligence
- Systematize link building research for repeatable campaigns
