---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/influencer-discovery
---
# Influencer Discovery

Discover and vet potential influencer partners by profiling their audience, searching niche creators, evaluating engagement quality, and finding contacts.

Finding the right influencer partners requires more than follower counts. This workflow helps you systematically discover, evaluate, and connect with influencers who are a genuine fit for your brand.

Starting with profile analysis and audience demographics, you identify potential partners. Niche content searches uncover emerging creators. Comment analysis reveals whether their engagement is authentic or inflated. Finally, the lead finder provides contact information so you can reach out with personalized partnership proposals.

**Tools:** social-profiles, social-media-search, social-media-comments, lead-finder
**Category:** marketing

## Steps

### 1. Identify Potential Influencers

Search for and profile potential influencers in your niche, evaluating their audience demographics, engagement rates, and content style.

- **Tool:** social-profiles
- **Skill:** get_tiktok_audience
- **Input:** Niche keywords and target audience demographics
- **Output:** Influencer profiles with audience data, engagement rates, and content style analysis

### 2. Search for Niche Creators

Find additional creators by searching for niche-specific content and hashtags to discover up-and-coming influencers.

- **Tool:** social-media-search
- **Skill:** search_tiktok_users
- **Input:** Niche hashtags and content keywords
- **Output:** Creator profiles discovered through niche content searches

### 3. Evaluate Audience Quality

Analyze comments on potential influencer posts to assess audience authenticity, engagement quality, and sentiment.

- **Tool:** social-media-comments
- **Skill:** get_tiktok_comments
- **Input:** Post URLs from shortlisted influencers
- **Output:** Comment analysis with authenticity signals, sentiment breakdown, and engagement quality score

### 4. Find Contact Details

Locate business contact information for your top influencer candidates to initiate partnership discussions.

- **Tool:** lead-finder
- **Skill:** find_people
- **Input:** Names and profiles of shortlisted influencers
- **Output:** Business email addresses and contact details for outreach

## Benefits

- Discover influencers based on audience fit, not just follower count
- Evaluate engagement quality to avoid fake or inflated audiences
- Find emerging creators before they become expensive
- Get contact details for direct outreach without middlemen
