---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/hashtag-strategy-builder
---
# Hashtag Strategy Builder

Build a data-driven hashtag strategy by researching niche tags, finding trending hashtags, and organizing them into themed clusters.

An effective hashtag strategy is essential for social media discoverability. This workflow systematically researches, evaluates, and organizes hashtags to maximize your content reach across platforms.

Niche hashtag research reveals the tags your audience uses and follows. Trending hashtag discovery identifies timely opportunities to boost visibility. Clustering hashtags into themes creates ready-to-use hashtag sets that you can mix and match for different content types, ensuring every post reaches its maximum potential audience.

**Tools:** social-media-search, trending-social-content, keyword-research
**Category:** marketing

## Steps

### 1. Research Niche Hashtags

Search for hashtags in your niche to discover popular tags, engagement levels, and community activity around each tag.

- **Tool:** social-media-search
- **Skill:** search_tiktok_hashtags
- **Input:** Niche keywords and content categories
- **Output:** Hashtag list with usage volume, engagement rates, and community activity data

### 2. Find Trending Hashtags

Discover currently trending hashtags to identify timely opportunities for increased visibility and engagement.

- **Tool:** trending-social-content
- **Skill:** get_tiktok_popular_hashtags
- **Input:** Industry vertical and content themes
- **Output:** Trending hashtags with velocity data and content examples

### 3. Cluster Hashtag Themes

Organize discovered hashtags into thematic clusters to build structured hashtag sets for different content types.

- **Tool:** keyword-research
- **Skill:** cluster_keywords
- **Input:** Collected hashtags from research and trending analysis
- **Output:** Organized hashtag clusters by theme, ready for content planning

## Benefits

- Discover high-performing hashtags specific to your niche
- Capitalize on trending hashtags for timely visibility boosts
- Build organized hashtag sets for different content types
