---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/full-funnel-ad-research
---
# Full-Funnel Ad Research

Research competitor advertising across platforms, analyze their strategy, study their organic content, and generate your own ad creatives.

Successful advertising campaigns are built on competitive intelligence and creative inspiration. This workflow takes you through a comprehensive ad research process, from discovering competitor ads across major platforms to generating your own creative concepts.

Starting with ad library research, you uncover what messages and formats competitors are testing. Competitor research adds business context to understand their targeting strategy. Analyzing their organic content reveals the messaging themes that connect paid and organic efforts. Finally, you generate your own ad creatives informed by all the intelligence gathered, giving you a data-driven starting point for your campaigns.

**Tools:** ad-library-search, competitor-research, social-media-content, generate-image
**Category:** marketing

## Steps

### 1. Research Ad Libraries

Search Facebook, Google, and LinkedIn ad libraries to discover what ads competitors and industry leaders are running.

- **Tool:** ad-library-search
- **Skill:** search_facebook_ads
- **Input:** Competitor names, industry keywords, or product categories
- **Output:** Active ad campaigns with creatives, copy, formats, and platform distribution

### 2. Analyze Competitor Strategy

Research competitor business models and marketing strategies to understand the context behind their advertising choices.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Top competitors identified from ad research
- **Output:** Competitor business intelligence including traffic sources, tech stack, and marketing channels

### 3. Study Organic Content

Analyze competitor organic social content to identify themes and messaging that bridge their paid and organic strategies.

- **Tool:** social-media-content
- **Skill:** get_facebook_posts
- **Input:** Competitor social media profiles
- **Output:** Organic post data with engagement metrics to compare against paid messaging

### 4. Generate Ad Creatives

Create custom ad creative concepts inspired by top-performing competitor ads and your unique value proposition.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Creative briefs based on competitive insights
- **Output:** Original ad creative images ready for campaign testing

## Benefits

- Discover competitor ad strategies across Facebook, Google, and LinkedIn
- Understand the business context behind competitor advertising choices
- Bridge paid and organic insights for cohesive messaging
- Generate ad creative concepts informed by competitive intelligence
- Save hours of manual ad library browsing
