---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/email-campaign-optimizer
---
# Email Campaign Optimizer

Build targeted email campaigns with qualified leads, persona-driven messaging, multi-language support, and custom visual assets.

Effective email campaigns require the right audience, the right message, and the right visuals. This workflow combines lead discovery, persona creation, content localization, and image generation to build email campaigns that convert.

Start by building a qualified target list matched to your ideal customer profile. Buyer personas ensure your messaging resonates with each segment. Translation capabilities let you reach international audiences without losing nuance. Custom-generated images make your emails visually compelling and drive higher click-through rates.

**Tools:** lead-finder, persona-generator, translate, generate-image
**Category:** marketing

## Steps

### 1. Build Target List

Find and qualify leads that match your ideal customer profile, building a targeted list for email outreach.

- **Tool:** lead-finder
- **Skill:** find_companies
- **Input:** Ideal customer profile criteria (industry, size, technology)
- **Output:** Qualified company list with contact details, company size, and technology stack

### 2. Generate Buyer Personas

Create detailed buyer personas to tailor email messaging, subject lines, and calls-to-action for each segment.

- **Tool:** persona-generator
- **Skill:** create_persona
- **Input:** Target audience characteristics and pain points
- **Output:** Detailed buyer personas with motivations, pain points, and communication preferences

### 3. Localize Email Content

Translate email campaigns for international audiences while maintaining the original tone and persuasive messaging.

- **Tool:** translate
- **Skill:** translate_text
- **Input:** Email content and target languages
- **Output:** Professionally translated email content in multiple languages

### 4. Design Email Visuals

Generate compelling visual assets for email headers, product showcases, and call-to-action banners.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Visual requirements for email sections and CTAs
- **Output:** Custom images optimized for email rendering and engagement

## Benefits

- Build targeted lead lists matched to your ideal customer profile
- Craft persona-driven messaging that resonates with each segment
- Reach international markets with professionally localized content
- Create custom email visuals without a design team
