---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/ecommerce-competitor-intel
---
# Ecommerce Competitor Intelligence

Gather ecommerce competitive intelligence by scraping pricing data, researching businesses, monitoring social commerce, and analyzing ad campaigns.

Ecommerce success requires deep understanding of competitive dynamics across pricing, marketing, and distribution channels. This workflow provides comprehensive competitor intelligence for online retail businesses.

Product page scraping reveals competitor pricing and merchandising strategies. Business research provides the broader context of their operations and technology. Social commerce monitoring shows how competitors are leveraging social selling. Ad campaign research uncovers their paid marketing strategy, helping you find gaps and opportunities in your own approach.

**Tools:** web-scraper, competitor-research, social-shop-products, ad-library-search
**Category:** marketing

## Steps

### 1. Scrape Competitor Pricing

Extract product pricing, descriptions, and inventory data from competitor ecommerce pages for comparison analysis.

- **Tool:** web-scraper
- **Skill:** scrape_page
- **Input:** Competitor product page URLs
- **Output:** Product data including pricing, descriptions, features, and availability

### 2. Profile Competitor Business

Research competitor ecommerce businesses to understand their traffic, technology, and overall market positioning.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Competitor ecommerce domains
- **Output:** Business profiles with traffic data, technology stack, and market share estimates

### 3. Monitor Social Commerce

Track competitor products on social commerce platforms to understand their social selling strategy and performance.

- **Tool:** social-shop-products
- **Skill:** search_tiktok_shop
- **Input:** Competitor brand names and product categories
- **Output:** Social commerce product listings with sales data and review metrics

### 4. Research Ad Campaigns

Discover competitor ad campaigns to understand their marketing spend focus, creative approach, and promotional strategies.

- **Tool:** ad-library-search
- **Skill:** search_facebook_ads
- **Input:** Competitor names for ad library search
- **Output:** Active ad campaigns with creatives, offers, and targeting indicators

## Benefits

- Monitor competitor pricing and product strategies in real-time
- Understand competitor business models and technology choices
- Track social commerce activity and social selling strategies
- Discover competitor ad campaigns and promotional patterns
