---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/customer-research-pipeline
---
# Customer Research Pipeline

Build customer personas from real social data by mining social media conversations, analyzing comments, generating personas, and validating with market research.

This workflow transforms raw social media data into actionable customer personas grounded in real conversations. It starts by mining social platforms for organic discussions about the product category, then dives into comment threads to extract nuanced sentiment and recurring themes.

The persona generator synthesizes these patterns into structured customer profiles, and market research validation ensures the personas reflect broader market realities beyond social media bubbles. The result is a set of data-driven personas that product, marketing, and sales teams can confidently act on.

**Tools:** social-media-search, social-media-comments, persona-generator, web-search
**Category:** data

## Steps

### 1. Social Media Discovery

Search social media platforms for conversations, posts, and discussions related to the product category or brand.

- **Tool:** social-media-search
- **Skill:** search_reddit
- **Input:** Product category, brand name, or customer pain point keywords
- **Output:** Social media posts and discussions revealing customer opinions and conversations

### 2. Comment Analysis

Retrieve and analyze comments from key social media posts to understand customer sentiment, pain points, and feature requests.

- **Tool:** social-media-comments
- **Skill:** get_reddit_comments
- **Input:** Post URLs or IDs from the social media discovery step
- **Output:** Comment threads with sentiment indicators and recurring theme identification

### 3. Customer Persona Generation

Generate data-driven customer personas based on the social media insights, capturing demographics, motivations, pain points, and behaviors.

- **Tool:** persona-generator
- **Skill:** generate_persona
- **Input:** Customer insights and patterns derived from social media analysis
- **Output:** Detailed customer personas with demographics, goals, pain points, and behavioral traits

### 4. Market Validation

Search for market research reports and surveys that validate or expand upon the customer insights gathered from social data.

- **Tool:** web-search
- **Skill:** search
- **Input:** Customer segment and behavior queries based on persona characteristics
- **Output:** Market research data and survey results validating customer persona assumptions

## Benefits

- Builds personas from real customer conversations, not assumptions
- Captures unfiltered customer sentiment from social platforms
- Identifies recurring pain points and feature requests
- Validates social insights against broader market data
- Produces actionable personas for product and marketing teams
