---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/crisis-monitoring
---
# Crisis Monitoring

Monitor for brand reputation crises by scanning news, social media, and comment sentiment to detect and assess threats early.

In the age of viral content, brand crises can escalate in hours. This workflow provides early warning by monitoring multiple channels for negative brand mentions and analyzing their potential impact.

News monitoring catches formal media coverage. Social media scanning detects grassroots complaints and viral negative content. Comment analysis reveals the depth of sentiment and whether influential voices are amplifying the issue. Together, these three layers give you the intelligence needed to respond quickly and proportionally to emerging reputation threats.

**Tools:** web-search, social-media-search, social-media-comments
**Category:** marketing

## Steps

### 1. Monitor News Coverage

Search news sources for mentions of your brand, product, or executives to detect emerging negative coverage early.

- **Tool:** web-search
- **Skill:** news_search
- **Input:** Brand name, product names, and executive names
- **Output:** Real-time news coverage with sentiment indicators and publication reach data

### 2. Scan Social Platforms

Search social media for brand-related keywords to identify viral negative content, customer complaints, and emerging crises.

- **Tool:** social-media-search
- **Skill:** search_tiktok_keywords
- **Input:** Brand name and crisis-related keywords
- **Output:** Social posts with engagement velocity metrics to identify viral escalation

### 3. Analyze Comment Sentiment

Deep-dive into comments on viral or trending posts about your brand to understand the depth and nature of negative sentiment.

- **Tool:** social-media-comments
- **Skill:** get_tiktok_comments
- **Input:** URLs of posts gaining negative traction
- **Output:** Comment sentiment analysis with key themes, influencer involvement, and escalation risk

## Benefits

- Detect potential crises early before they go viral
- Monitor news, social media, and comments simultaneously
- Assess crisis severity with engagement velocity and sentiment data
