---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/content-repurposing-pipeline
---
# Content Repurposing Pipeline

Maximize content ROI by identifying top performers, converting to carousel format, researching repurposing strategies, and creating platform-specific visuals.

Every piece of high-performing content can be repurposed into multiple formats for different platforms. This workflow helps you identify your best content, transform it into new formats, and create the visual assets needed for each platform.

Start by finding your top-performing content that deserves wider distribution. Convert key insights into carousel posts for visual platforms. Research how others successfully repurpose content for format inspiration. Generate platform-specific visuals to ensure each repurposed piece looks native on its target platform, maximizing engagement and reach.

**Tools:** web-search, faceless-carousels, social-media-content, generate-image
**Category:** marketing

## Steps

### 1. Identify High-Performing Content

Search for your best-performing content pieces to identify candidates for repurposing across other formats and platforms.

- **Tool:** web-search
- **Skill:** search
- **Input:** Your website URL and content keywords
- **Output:** Top-performing content pieces ranked by search visibility and engagement potential

### 2. Convert to Carousel Format

Transform your best content into engaging carousel posts for Instagram and LinkedIn, maximizing reach across platforms.

- **Tool:** faceless-carousels
- **Skill:** create_carousel
- **Input:** Key points and takeaways from top-performing content
- **Output:** Professional carousel slide sets ready for social media publishing

### 3. Research Repurposing Formats

Study how other brands repurpose content across platforms to discover additional format ideas and distribution strategies.

- **Tool:** social-media-content
- **Skill:** get_instagram_posts
- **Input:** Industry leader social profiles
- **Output:** Content repurposing examples with format effectiveness and engagement data

### 4. Create Platform-Specific Visuals

Generate visual assets optimized for each target platform, ensuring your repurposed content looks native everywhere.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Visual requirements for each target platform and format
- **Output:** Platform-optimized images for each repurposed content piece

## Benefits

- Extract more value from your existing content investments
- Convert articles into engaging carousel posts automatically
- Learn repurposing strategies from successful brands
- Create platform-native visuals for maximum engagement
