---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/content-marketing-pipeline
---
# Content Marketing Pipeline

Build a complete content creation pipeline from keyword research through deep topic research to visual asset generation.

Great content marketing starts with data-driven topic selection and ends with compelling visuals. This workflow takes you from initial keyword discovery through competitive content analysis, deep research, and finally image creation, producing everything you need for a high-performing blog post or article.

The pipeline ensures every piece of content is built on a foundation of keyword data and competitive intelligence. Deep research adds the unique insights and data points that differentiate your content from what already ranks. Custom generated images complete the package, giving you publish-ready content that stands out in search results and social feeds.

**Tools:** keyword-research, web-search, deep-research, generate-image
**Category:** marketing

## Steps

### 1. Discover Content Keywords

Research high-opportunity keywords in your niche to identify topics with strong search volume and manageable competition.

- **Tool:** keyword-research
- **Skill:** find_keywords
- **Input:** Seed keywords or topic area for your content
- **Output:** Keyword list with search volume, difficulty scores, and content intent classification

### 2. Analyze Top-Ranking Content

Search for the target keywords to understand what content currently ranks, identifying patterns in format, length, and angle.

- **Tool:** web-search
- **Skill:** search
- **Input:** Top keywords from the research phase
- **Output:** Analysis of top-ranking pages including content format, word count, and unique angles

### 3. Deep Research the Topic

Conduct in-depth research on the chosen topic to gather unique data points, expert insights, and supporting evidence for your content.

- **Tool:** deep-research
- **Skill:** research
- **Input:** Specific topic or question to research deeply
- **Output:** Comprehensive research brief with key findings, statistics, expert quotes, and source links

### 4. Generate Featured Images

Create custom featured images and in-content visuals that complement your article and improve engagement.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Image descriptions based on content themes
- **Output:** High-quality original images ready for blog posts and social sharing

## Benefits

- Create content backed by keyword data and competitive intelligence
- Gather unique research and data points that differentiate your content
- Generate custom visuals without a design team
- Streamline the content creation process from research to publish-ready assets
