---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/competitor-content-gap
---
# Competitor Content Gap Analysis

Find content gaps by comparing pages with competitors, mapping their content strategy, scoring opportunities, and validating with SERP data.

Content gaps represent some of the highest-ROI opportunities in SEO. This workflow systematically identifies topics and keywords your competitors rank for that you do not, then prioritizes them by business impact.

Start by directly comparing your pages to competitor equivalents. Map out the full competitor content landscape. Score the keyword opportunities uncovered using difficulty and business relevance metrics. Validate the top opportunities by checking actual SERPs, ensuring you invest in content that can realistically rank and drive traffic.

**Tools:** seo, competitor-research, keyword-research, web-search
**Category:** marketing

## Steps

### 1. Compare Page Performance

Compare your key pages against competitor equivalents to identify content and SEO performance gaps.

- **Tool:** seo
- **Skill:** compare_pages
- **Input:** Your page URLs and competitor equivalent URLs
- **Output:** Side-by-side comparison of SEO metrics, content depth, and optimization levels

### 2. Map Competitor Content

Research competitor websites to map their content structure, top pages, and content strategy approach.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Competitor domains to analyze
- **Output:** Competitor content map with top-performing pages, topics covered, and content formats

### 3. Score Content Opportunities

Evaluate keyword opportunities identified from competitor analysis and prioritize based on volume, difficulty, and business relevance.

- **Tool:** keyword-research
- **Skill:** score_opportunities
- **Input:** Keywords from competitor content analysis
- **Output:** Prioritized keyword opportunities with difficulty scores and estimated traffic potential

### 4. Validate with SERP Data

Search for top-priority keywords to validate opportunities and understand what content currently ranks in those positions.

- **Tool:** web-search
- **Skill:** search
- **Input:** Top-priority keywords from opportunity scoring
- **Output:** SERP results showing current ranking content, formats, and feature snippet opportunities

## Benefits

- Systematically find content topics competitors cover that you do not
- Prioritize content gaps by traffic potential and competition
- Validate opportunities with real SERP data before investing in content
- Build a data-driven content roadmap based on competitive intelligence
