---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/competitor-analysis-suite
---
# Competitor Analysis Suite

Build a complete competitive intelligence dossier by combining company research, SEO analysis, social media audits, and ad library searches.

Understanding your competition is critical for positioning your brand effectively. This workflow systematically gathers intelligence from four angles: general business research, SEO strategy, social media presence, and paid advertising tactics.

Each step builds on the previous one to create a comprehensive competitor profile. Starting with high-level business intelligence, you then drill into their organic search strategy, evaluate their social media engagement and audience, and finally uncover their paid advertising approach. The result is a 360-degree view that informs your own marketing strategy.

**Tools:** competitor-research, seo, social-profiles, ad-library-search
**Category:** marketing

## Steps

### 1. Research Competitor Overview

Gather comprehensive intelligence on your competitor including their tech stack, traffic estimates, and business model.

- **Tool:** competitor-research
- **Skill:** research_competitor
- **Input:** Competitor domain or company name
- **Output:** Detailed competitor profile with traffic data, technology stack, funding information, and key business metrics

### 2. Analyze Competitor SEO

Examine the competitor homepage and key landing pages to understand their SEO strategy, keyword targeting, and content approach.

- **Tool:** seo
- **Skill:** analyze_page
- **Input:** Competitor URLs to analyze
- **Output:** SEO metrics, keyword focus, content structure, and optimization tactics used by the competitor

### 3. Audit Social Presence

Pull competitor social media profiles to assess their audience size, engagement rates, and content strategy across platforms.

- **Tool:** social-profiles
- **Skill:** get_instagram_profile
- **Input:** Competitor social media handles
- **Output:** Follower counts, engagement metrics, posting frequency, and content themes for each platform

### 4. Analyze Ad Campaigns

Search ad libraries to discover your competitor active advertising campaigns, creatives, and messaging across platforms.

- **Tool:** ad-library-search
- **Skill:** search_facebook_ads
- **Input:** Competitor name or domain for ad search
- **Output:** Active ad campaigns with creatives, copy, targeting signals, and estimated spend data

## Benefits

- Get a complete view of competitor strategy across organic, social, and paid channels
- Identify gaps and opportunities your competitors are missing
- Understand competitor messaging and creative approaches for differentiation
- Track competitor ad spend and campaign patterns over time
- Inform your budget allocation based on competitor channel focus
