---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/brand-monitoring-dashboard
---
# Brand Monitoring Dashboard

Monitor your brand presence across news, social media, and trending content while maintaining brand identity consistency.

Staying on top of how your brand is perceived online is essential for reputation management and marketing agility. This workflow combines news search, social media monitoring, trend tracking, and brand identity analysis to give you a comprehensive view of your brand presence.

By monitoring multiple channels simultaneously, you can spot emerging conversations, respond to negative sentiment quickly, and capitalize on positive mentions. The brand identity extraction provides a baseline to ensure all your communications remain consistent, while trending content analysis helps you identify opportunities to join relevant conversations.

**Tools:** web-search, social-media-search, trending-social-content, brand-extract
**Category:** marketing

## Steps

### 1. Search News Mentions

Search for recent news articles and blog posts mentioning your brand to track press coverage and online discussions.

- **Tool:** web-search
- **Skill:** news_search
- **Input:** Brand name and relevant product names
- **Output:** Recent news articles, blog posts, and online mentions with sentiment indicators

### 2. Search Social Mentions

Scan social media platforms for brand mentions, hashtags, and discussions to understand how people talk about your brand online.

- **Tool:** social-media-search
- **Skill:** search_tiktok_keywords
- **Input:** Brand name, product names, and branded hashtags
- **Output:** Social media posts mentioning your brand with engagement metrics and sentiment analysis

### 3. Check Trending Context

Review trending content in your industry to see if your brand is part of larger conversations or viral moments.

- **Tool:** trending-social-content
- **Skill:** get_tiktok_trending_feed
- **Input:** Industry keywords and brand-adjacent topics
- **Output:** Trending content and viral posts in your industry with engagement data

### 4. Extract Brand Identity

Analyze your own brand website to establish baseline brand identity metrics for consistent monitoring.

- **Tool:** brand-extract
- **Skill:** extract_brand
- **Input:** Your brand website URL
- **Output:** Brand colors, fonts, voice characteristics, and visual identity elements

## Benefits

- Track brand mentions across news, social media, and trending content in one workflow
- Identify reputation threats early with multi-channel monitoring
- Spot opportunities to join trending conversations relevant to your brand
- Maintain brand consistency with identity baseline tracking
- Get a holistic view of brand perception across the web
