---
title: ToolRouter — Workflow
description: A multi-tool workflow showing how to combine ToolRouter tools for a complex task.
url: https://toolrouter.com/workflows/brand-identity-builder
---
# Brand Identity Builder

Build and maintain a cohesive brand identity by extracting brand elements, managing logos, generating on-brand visuals, and auditing consistency.

A strong brand identity is the foundation of effective marketing. This workflow helps you document, generate, and maintain consistent brand visuals and messaging across all channels.

The process begins by extracting your brand elements from your website, creating a digital style reference. Logo retrieval ensures you have consistent logo assets. Image generation using your brand guidelines produces new visual assets that stay on-brand. Finally, a social content audit reveals where brand consistency breaks down, helping you maintain a unified presence.

**Tools:** brand-extract, get-brand-logo, generate-image, social-media-content
**Category:** marketing

## Steps

### 1. Extract Brand Elements

Analyze your website to extract core brand elements including colors, typography, voice, and visual style patterns.

- **Tool:** brand-extract
- **Skill:** extract_brand
- **Input:** Your brand website URL
- **Output:** Brand color palette, typography, voice characteristics, and visual style guide

### 2. Retrieve Brand Logo

Fetch your brand logo in various formats and sizes to ensure consistent usage across all marketing materials.

- **Tool:** get-brand-logo
- **Skill:** get_logo
- **Input:** Brand domain name
- **Output:** Brand logo files in multiple formats and resolutions

### 3. Generate Brand Visuals

Create on-brand visual assets using extracted brand colors and style for social media, ads, and marketing collateral.

- **Tool:** generate-image
- **Skill:** text_to_image
- **Input:** Visual asset requirements with brand color and style guidelines
- **Output:** Custom brand-consistent images for various marketing channels

### 4. Audit Social Brand Consistency

Review your existing social media content to evaluate how consistently your brand identity is applied across platforms.

- **Tool:** social-media-content
- **Skill:** get_instagram_posts
- **Input:** Your social media profiles
- **Output:** Social content analysis showing brand consistency across posts and platforms

## Benefits

- Document brand elements in a structured, reusable format
- Generate new visuals that perfectly match your brand style
- Identify brand consistency issues across social channels
- Maintain visual coherence as your content operation scales
