---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/web-search/use-cases/research-customer-pain-points/chatgpt
---
# How to Research Customer Pain Points with ChatGPT

ChatGPT finds customer pain points across the web and synthesizes them into thematic clusters that inform product strategy. It categorizes complaints by severity and frequency, identifies underserved needs that competitors overlook, and can generate user personas or jobs-to-be-done frameworks from the raw research data.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Find the most common complaints about CRM software from forums and review sites"
3. ChatGPT searches and categorizes the pain points it finds
4. Request: "Validate these pain points with academic research on CRM adoption"
5. Ask for a prioritized pain point report with supporting evidence

## Example Prompt

```
Research customer pain points with CRM tools. Search user forums and reviews, then back up findings with academic research.
```

## Tips

- ChatGPT is great at empathy mapping from user complaints
- Ask it to draft user personas based on the pain points discovered
- Use findings to inform both product development and marketing copy
