---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/openclaw
---
# How to Monitor Brand Mentions with OpenClaw

OpenClaw automates brand monitoring by running regular searches across web and news sources and producing structured mention reports. Track mention volume over time, detect sentiment shifts early, and feed the data into your existing monitoring dashboards. The programmatic output makes it easy to build custom alerting on top of the raw mention data.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Search for mentions of 'Acme Corp' on the web and in news sources"
3. OpenClaw returns mentions from both channels
4. Request: "Group by source type and sentiment"
5. Use the report to inform your PR and marketing strategy

## Example Prompt

```
Find all web and news mentions of "Acme Corp" in the past week. Group by sentiment and source type.
```

## Tips

- Run daily for real-time brand monitoring
- Compare your mention volume against competitors
- Ask for structured output for import into your CRM or monitoring dashboard
