---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/claude
---
# How to Monitor Brand Mentions with Claude

Claude searches for your brand across web and news sources, then analyzes each mention for sentiment and importance. The real power is in the follow-ups — ask Claude to categorize mentions by source type, compare volume against competitors, or draft response strategies for negative coverage, all within the same terminal session.

## Setup

claude mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: claude mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask Claude: "Search for mentions of 'Acme Corp' across the web and news using the web-search tool"
3. Claude runs search and news_search for your brand name and presents all mentions
4. Ask: "Categorize these mentions by sentiment: positive, neutral, or negative"
5. Claude analyzes each mention and flags any that need immediate attention

## Example Prompt

```
Search for all recent mentions of "Acme Corp" on the web and in the news. Categorize by sentiment and flag anything negative that needs a response.
```

## Tips

- Search for common misspellings of your brand too
- Ask Claude to compare mention volume this week vs last week
- Chain with competitor brand searches for share-of-voice analysis
