---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/chatgpt
---
# How to Monitor Brand Mentions with ChatGPT

ChatGPT turns brand monitoring into an interactive analysis session. It finds mentions across the web, classifies them by sentiment and influence, and can draft PR responses or social media replies based on the findings. The natural language interface makes it easy for marketing and PR teams to get actionable intelligence without technical expertise.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT via MCP settings
2. Ask: "Find all recent mentions of my brand 'Acme Corp' on the web and in news"
3. ChatGPT searches both sources and presents a consolidated mention report
4. Request: "Summarize the overall sentiment and highlight any negative mentions"
5. Ask for recommended responses to any concerning mentions

## Example Prompt

```
Find all mentions of "Acme Corp" across the web and news. Give me a sentiment summary and flag anything I should respond to.
```

## Tips

- ChatGPT can draft response templates for different types of mentions
- Ask it to identify the most influential sources mentioning your brand
- Request a weekly brand health summary format you can reuse
