---
title: ToolRouter — Use Case
description: Step-by-step guide for a real-world ToolRouter use case with agent-specific instructions.
url: https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions
---
# Monitor Brand Mentions

Knowing what people say about your brand is critical for reputation management, PR response, and understanding public perception. Brand mentions happen across news sites, blogs, forums, review sites, and social platforms. Missing a negative mention can let a small issue snowball into a crisis.

ToolRouter's Web Search tool lets you search for your brand name across both general web results and news sources simultaneously. The search skill catches blog posts, forum discussions, and review mentions, while news_search surfaces press coverage and media mentions. Together they give you a comprehensive view of your brand's online presence.

This is especially valuable for PR teams managing brand reputation, marketing teams tracking campaign impact, and founders who want to know every time their company is mentioned. Running brand monitoring searches daily or weekly builds a timeline of sentiment that helps you spot trends before they become problems.

**Tool:** [Web Search](https://toolrouter.com/tools/web-search)
**Skills:** search, news_search

## Agent Guides

- [How to Monitor Brand Mentions with Claude](https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/claude): Guide for Claude
- [How to Monitor Brand Mentions with ChatGPT](https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/chatgpt): Guide for ChatGPT
- [How to Monitor Brand Mentions with Copilot](https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/copilot): Guide for Copilot
- [How to Monitor Brand Mentions with OpenClaw](https://toolrouter.com/tools/web-search/use-cases/monitor-brand-mentions/openclaw): Guide for OpenClaw
