---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/web-search/use-cases/gather-competitive-intelligence/chatgpt
---
# How to Gather Competitive Intelligence with ChatGPT

ChatGPT makes competitive intelligence gathering conversational and iterative. Start broad, then narrow down based on what surfaces. ChatGPT excels at generating structured competitor profiles, identifying strategic patterns across multiple companies, and formatting findings into board-ready intelligence briefs with supporting evidence.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Research Competitor X: find their pricing, reviews, and recent product announcements"
3. ChatGPT searches the web and presents organized findings
4. Request: "Create a competitive comparison table"
5. Ask for strategic recommendations based on identified gaps and opportunities

## Example Prompt

```
Research Linear as a competitor. Find their pricing, top user complaints, and recent feature launches. Create a comparison table.
```

## Tips

- ChatGPT excels at creating structured competitive comparison tables
- Ask for customer sentiment analysis from review site mentions
- Request a positioning map showing how competitors differentiate
