---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/video-production/use-cases/produce-weekly-social-content/openclaw
---
# How to Produce Weekly Social Content with OpenClaw

OpenClaw handles video production as an automated content pipeline, processing treatments, scripts, storyboards, and renders in sequence for batch content creation at scale. It is designed for organizations producing weekly social videos, monthly newsletter content, or regular product update announcements on a predictable schedule, outputting production-ready video assets that feed directly into distribution workflows without manual intervention between pipeline stages.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask OpenClaw: "Plan 4 weekly social videos for this month"
3. OpenClaw generates treatments and scripts for each week
4. Review the content plan and request adjustments
5. Generate all videos for the month in one batch

## Example Prompt

```
Produce 4 weekly social videos about data analytics trends. Keep each under 60 seconds.
```

## Tips

- Build a template treatment to maintain brand consistency across weeks
- Vary content formats -- tips, stats, stories -- to keep the audience engaged
- Re-use successful formats and retire underperforming ones based on analytics
