---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/video-production/use-cases/build-product-launch-campaigns/chatgpt
---
# How to Build Product Launch Campaigns with ChatGPT

ChatGPT brings creative brainstorming and production planning together in one conversation, helping you explore multiple angles for your video concept before committing to the production pipeline. It excels at generating diverse messaging variations, planning content calendars around themes and posting schedules, and adapting scripts for different audiences and distribution platforms. The conversational format makes it easy to workshop ideas, get stakeholder alignment on creative direction, and produce content that resonates.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Plan a video campaign for our product launch. Start with the creative treatment."
3. ChatGPT develops treatments and scripts for teaser, announcement, and feature videos
4. Review the creative direction and request adjustments
5. Generate all campaign videos from the approved scripts

## Example Prompt

```
Plan a complete video launch campaign for our new mobile app. I need a teaser, announcement video, and 3 feature demos.
```

## Tips

- ChatGPT can develop a multi-phase launch narrative across all videos
- Ask for messaging variations to test different value propositions
- Request a distribution plan alongside the content creation
