---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ugc-content/use-cases/generate-ugc-style-content/openclaw
---
# How to Generate UGC-Style Content with OpenClaw

OpenClaw turns UGC content generation into a scalable production pipeline optimized for teams managing multiple brands or campaigns simultaneously. Queue up audience research and creative generation across different products, target segments, or campaign angles in a single session, and receive structured output you can feed directly into ad platforms, creative review tools, or content approval workflows. The batch-oriented approach ensures consistent quality and format across all generated assets, reducing manual cleanup.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Research the audience for [brand/product] using ugc-content"
3. OpenClaw returns audience insights and content preferences
4. Request: "Generate UGC-style creative for social media ads"
5. Use the generated content in your ad campaigns and organic posts

## Example Prompt

```
Research the audience for an eco-friendly cleaning brand and generate UGC-style ad content for TikTok.
```

## Tips

- Run audience research before every new creative batch to stay aligned
- Generate multiple creative variations and let ad platform algorithms pick the winners
- Ask for both video script and static image creative concepts
