---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ugc-content/use-cases/generate-product-comparison-ugc/openclaw
---
# How to Generate Comparison UGC with OpenClaw

OpenClaw turns UGC content generation into a scalable production pipeline optimized for teams managing multiple brands or campaigns simultaneously. Queue up audience research and creative generation across different products, target segments, or campaign angles in a single session, and receive structured output you can feed directly into ad platforms, creative review tools, or content approval workflows. The batch-oriented approach ensures consistent quality and format across all generated assets, reducing manual cleanup.

## Setup

openclaw mcp add toolrouter -- npx -y toolrouter-mcp

## Steps

1. Connect ToolRouter: openclaw mcp add toolrouter -- npx -y toolrouter-mcp
2. Ask: "Research what buyers compare in [category] and create comparison UGC"
3. OpenClaw returns audience comparison priorities and generates content
4. Request: "Generate a video version of this comparison"
5. Use the comparison content in ads targeting high-intent audiences

## Example Prompt

```
Create comparison UGC for a budget versus premium yoga mat. Help viewers decide which is right for their practice level.
```

## Tips

- Target comparison content at people actively researching -- they are ready to buy
- Include a clear recommendation with reasoning at the end
- Ask for comparison content for different price sensitivity levels
