---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ugc-content/use-cases/generate-product-comparison-ugc/copilot
---
# How to Generate Comparison UGC with Copilot

Copilot embeds UGC content generation directly in your marketing automation codebase, bridging the gap between creative ideation and technical implementation. Generate audience research and creative assets without context-switching, then wire the outputs into your ad deployment pipeline, content management system, or A/B testing framework. This workflow is particularly useful for teams building programmatic creative systems where content generation needs to integrate with existing code rather than live in a separate tool.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Add ToolRouter to Copilot MCP config
2. Ask: "Research comparison dimensions for [product category] and generate comparison UGC"
3. Review comparison content inline
4. Ask: "Generate video content for this comparison"
5. Build comparison content into your marketing content pipeline

## Example Prompt

```
Generate comparison UGC for our API versus the top competitor. Target developers who value simplicity over feature count.
```

## Tips

- Copilot can generate comparison content structured for different output formats
- Build comparison matrices alongside narrative content
- Great for creating product positioning content for developer documentation
