---
title: ToolRouter — Agent Use Case Guide
description: Step-by-step guide for completing a task with a specific AI agent using ToolRouter.
url: https://toolrouter.com/tools/ugc-content/use-cases/generate-product-comparison-ugc/chatgpt
---
# How to Generate Comparison UGC with ChatGPT

ChatGPT transforms UGC content creation into a collaborative brainstorming session that feels like working with a creative strategist. Describe your brand, target audience, and campaign goals, and receive authentic-feeling creative concepts with detailed explanations of why each approach resonates with your specific audience. The natural conversation flow makes it easy to iterate on tone, hooks, and visual direction, and ChatGPT can suggest creative variations you might not have considered based on what works in similar markets.

## Setup

{"mcpServers":{"toolrouter":{"command":"npx","args":["-y","toolrouter-mcp"]}}}

## Steps

1. Configure ToolRouter in ChatGPT
2. Ask: "Research what buyers compare when choosing between [products in category]"
3. ChatGPT identifies key comparison factors from audience research
4. Request: "Create honest comparison UGC content for my product versus the top alternative"
5. Ask for video content that feels like a genuine product tester sharing findings

## Example Prompt

```
Generate comparison UGC for a mid-range blender versus a premium competitor. Honest comparison targeting people who want quality without overspending.
```

## Tips

- ChatGPT creates nuanced comparisons that feel editorial rather than promotional
- Ask for comparisons targeting different buyer priorities
- Request a final recommendation that matches your target audience segment
